White box frozen shrimp refers to frozen shrimp packaging products with no production factory logo, no color pattern, and only imported labels. Now it is not possible to simply think that white box shrimp are border trade shrimp, because many frozen shrimp also use white boxes, and they are still popular in the market.
The origin of white box frozen shrimp should start from the border trade era, which is a special product of China's seafood market in the border trade era.
From 2000 to around 2018, this packaged shrimp was prevalent in the northern market. Because it is a border trade goods, the factory does not dare to make color boxes, nor does it want to make color boxes, but just sticks simple import information on each box. Buyers also like the white box, low-key and simple, looks direct and atmospheric, such packaging is gradually accepted by customers in the Chinese market.
In 2017-2018, the customs increased the crackdown on the border trade smuggling of frozen aquatic products, coupled with the introduction of a package of plans such as reducing value-added tax, so that the border trade smuggling of frozen shrimp was suppressed, and the popularity of the border trade was becoming popular, and the number of frozen shrimp in the market began to increase.
However, there are exceptions to everything. In addition to the color box frozen shrimp, Saudi white box frozen shrimp has become a "clear stream" in the market, and Saudi shrimp that has always insisted on using white boxes has brought a trend to the white box and become a hot product in the market, while the sales of 1 kg packaging color boxes launched by Saudi Arabia are not good.
Up to now, Saudi Arabia, Venezuela, Mexico and other places are making white box frozen shrimp products. Saudi shrimp white boxes with specifications are particularly popular.
Recently, in the Zhengzhou and Jinan markets, Ecuadorian shrimp have also appeared imitating the packaging of Saudi white boxes, the appearance is almost identical, and the box is Ecuadorian white shrimp. This also indirectly shows the popularity of white box frozen shrimp in the market.
The product quality is hardcore, and the outer box packaging is beautiful makeup. Maverick packaging can help product sales, and with the blessing of frozen shrimp quality, the packaging of some products has become popular. This is not only true for frozen shrimp, but also for silver cod, king crab, Arctic shellfish and other products.
Especially in the context of terminal consumption, online celebrity live broadcast, and community popularity, good packaging will become the beauty of products and help product sales.
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